Sunday

Where Did The Easter Bunny Come From?

Where Did The Easter Bunny Come From?

The Easter Bunny is an anthropomorphic, egg-laying rabbit who sneaks into homes the night before Easter to deliver baskets full of colored eggs, toys and chocolate. A wise man once told me that all religions are beautiful and all religions are wacko, but even if you allow for miracles, angels, and pancake Jesus, the Easter Bunny really comes out of left field.
If you go way back, though, the Easter Bunny starts to make a little sense. Spring is the season of rebirth and renewal. Plants return to life after winter dormancy and many animals mate and procreate. Many pagan cultures held spring festivals to celebrate this renewal of life and promote fertility. One of these festivals was in honor of Eostre or Eastre, the goddess of dawn, spring and fertility near and dear to the hearts of the pagans in Northern Europe. Eostre was closely linked to the hare and the egg, both symbols of fertility.
As Christianity spread, it was common for missionaries to practice some good salesmanship by placing pagan ideas and rituals within the context of the Christian faith and turning pagan festivals into Christian holidays (e.g. Christmas). The Eostre festival occurred around the same time as the Christians' celebration of Christ's resurrection, so the two celebrations became one, and with the kind of blending that was going on among the cultures, it would seem only natural that the pagans would bring the hare and egg images with them into their new faith (the hare later became the more common rabbit).
The pagans hung on to the rabbit and eventually it became a part of Christian celebration. We don't know exactly when, but it's first mentioned in German writings from the 1600s. The Germans converted the pagan rabbit image into Oschter Haws, a rabbit that was believed to lay a nest of colored eggs as gifts for good children. (A poll of my Twitter followers reveals that 81% of the people who replied believe the Easter Bunny to be male, based mostly on depictions where it's wearing a bowtie. The male pregnancy and egg-laying mammal aspects are either side effects of trying to lump the rabbit and egg symbols together, or rabbits were just more awesome back then.)
Oschter Haws came to America with Pennsylvania Dutch settlers in the 1700s, and evolved into the Easter Bunny as it became entrenched in American culture. Over time the bunny started bringing chocolate and toys in addition to eggs (the chocolate rabbit began with the Germans, too, when they started making Oschter Haws pastries in the 1800s).
bunny-bilby.jpg
The Easter Bunny also went with European settlers to Australia—as did actual bunnies. These rabbits, fertile as they are, got a little out of control, so the Aussies regard them as serious pests. The destruction they've caused to habitats is responsible for the major decline of some native animals and causes millions of dollars worth of damage to crops. It is, perhaps, not a great idea to use an invasive species as a symbol for a religious holiday, so Australia has been pushing the Easter Bilby (above, on the right), an endangered marsupial that kind of looks like a bunny if you squint. According to some of our Australian readers, the Easter Bunny is not in danger of going extinct.


Saturday

Help! I’m Overwhelmed and I Can’t Get Up!

Help! I’m Overwhelmed and I Can’t Get Up!

It's been another 12 hour day. Your other half is upset that you missed dinner - again. Your kids can't remember what you look like. You're exhausted and after the 942nd time your mastermind group has told you to hire some help you are finally ready.

But now what? How do you even begin trying to figure out what someone should do? Don't worry, it's not as hard as you think. Below are 4 steps with specific actions to take to ensure you get find the right person and get the most bang for your buck.

#1 Create a job description


The biggest mistake I see over and over again is business owners simply hiring someone and throwing them at the problem without any rhyme or reason. If you are not clear about what you want this person to do for you, how are they supposed to know? Your great new assistant anxiously wants to help out, but can't because you have no clue what to ask them to do. With a little planning, you can be prepared to answer the magic question, "what should I do now?"

Your actions

Start by creating your own job description. Make a list of everything you are currently handling. Things like writing proposals, making phone calls, sending out invoices. Once you have your list, put an "x" next to the things you want to keep. The rest are all potential items to add to your assistant's job description.

#2 Show me the skills!


Now that you have this great list of tasks and responsibilities, break it down into the skills needed to perform those tasks. For example, if you need someone who will be making lots of phone calls, you will be looking for someone with a good phone voice. Maybe someone who has telemarketing experience.

Your actions

Define what skill sets you are looking for, not just skills such as typing and budgeting, but ways of thinking, and personality traits such as honesty, integrity and being a self-starter. Write a list of opened ended interview questions and at the end of your interview look to see if the person has the skills and traits you are looking for.

#3 Write the perfect ad

Turn your wants and needs into an ad. You are more likely to get the kind of candidates you want if you specify what you are really looking for. An ad that reads, "Admin Assistant" is liable to get a range of results from someone looking to work full time for $50K per year to someone looking for $8 an hour part-time gig. If you are looking for someone to work 5 hours a week for $10 an hour, make sure you state that. If you don't specify these details, I guarantee that the perfect candidate will be in your pile. But, she will want a whole lot more time and money than you can afford.

Your actions

Create a clear ad that includes what the job is, how many hours, the approximate pay, where the position is and what you are looking for. Place the ad on low costs sites such as www.craigslist.com . Or try some local charity and religious organizations. Many have job placement programs. Call to see if they offer free listings.

#5 Create an atmosphere of success

Now you've got the right person. Set them up for success. Create the behind the scenes processes you want them to follow so that you know they are completing things the way you want it done. And remember, document, document, document, (did I say document?) what they are doing.

You never know when an emergency is going to come up. Save yourself time, energy and frustration by capturing all that they do so that it is easily passed on to a replacement. You will have turn over - count on it. But it won't be a big deal if you set yourself up for success by having documented processes and systems. This results in not having to recreate the wheel every time you bring a new person in.

You actions

Create systemized, documented processes and procedures that can be followed and passed on should your new person not fit the bill or choose to leave. Before you actually start paying someone, check with your attorney or accountant to make sure you are paying the person correctly. There are specific regulations regarding the difference between independent contractors and employees. You don't want to end up with a bunch of fines.

Good luck and happy hiring!

By Beth Schneider

Friday

BrewKups by Organo Gold - Luxury in your cup



A lot is happening with 5 year old Organo Gold. The first European Convention was held last weekend in Italy. BrewKups (our version of Kcups) was added to the product line. Greg Norman has signed on as the International Ambassador. World Famous Manny Pacquiao has partnered with the company and will be wearing the company paraphernalia during the boxing match in Vegas on April 12th and Organo Gold is expanding its distribution opportunity to the country of Nigeria.

To say I am excited to be with such a cutting edge company would be an understatement. I was looking for a company that I could build globally and had no idea it would be with a coffee company.
When introduced to this company I wanted nothing to do with it because I did not drink coffee. I thank God that a young lady who had made millions of dollars in this industry decided to partner with Organo Gold.

Because of her move and after a long conversation with her I too decided to make the move. One of the best pieces of advice she gave me was "Take off your consumer hat and put on our business hat."

She told me to look around me and notice that even doughnut companies were changing their emphasis to coffee. "Time to make the donuts" now brands themselves as "America Runs on Dunkin."  If you notice, their logo is no longer a doughnut. Instead it is a piping hot cup of coffee. They like many other companies want to get their market share of this very lucrative industry.

Coffee is not a sexy product. You don't have models coming out showing that they lost inches in 10 minutes. It's not a luxury product. No on the contrary it is a daily habit that many refuse to live without. In other words, coffee is a necessity. The beauty of Organo Gold is that were able to make that "habit" healthy.

If you were like me and thought you would never consider coffee as a business opportunity, I encourage you to take a second look. You might be pleasantly surprised.
 

Take your skeptical hat off. Take your consumer hat off and take a serious look.  Think about people have been trained to "meet for coffee". They take a break in the "coffee break" room.

Even if you are like me and don't drink coffee (I do now! The Mocha is divine) 8 out 10 people do every single day. Surely a few of those people want a healthier alternative.

Join us in Wave 2. New Partnerships, New Countries, and New Products. The only thing missing is you...

Click here now for more information:

Tuesday

Leadership and good communication go hand in hand,

Happy Tuesday....Leadership and good communication go hand in hand, wouldn't you agree? In my opinion good communication is an essential characteristic of a good leader. It's important to learn how to truly communicate. Too many times good communication becomes something we wish for instead of something we work for. Good communication doesn't happen automatically. It takes cooperation, teamwork, learning, listening and letting others have a turn. These are all areas that many of us could work on. Really think about every aspect of your communication. Everything from the tone of your voice to your body language is communicating something. Is yours saying what you want it to?


Happy Tuesday....Leadership and good communication go hand in hand, wouldn't you agree? In my opinion good communication is an essential characteristic of a good leader. It's important to learn how to truly communicate. Too many times good communication becomes something we wish for instead of something we work for. Good communication doesn't happen automatically. It takes cooperation, teamwork, learning, listening and letting others have a turn. These are all areas that many of us could work on. Really think about every aspect of your communication. Everything from the tone of your voice to your body language is communicating something. Is yours saying what you want it to?